Samsung The Frame LS03HE QN98LS03HEF 97.5" Smart LED-LCD TV 2026 - 4K UHDTV - High Dynamic Range (HDR) - Black - QN98LS03HEFXZA

Elevate your décor with The Frame - from the #1 art TV brand.

The original art TV that matches your style, with 5,000+ true-to-life curated works of art, including iconic artists and galleries exclusively available on the Samsung Art Store. The glare-free display and included slim fit wall mount make it blend seamlessly into your décor like a real picture frame.

Sleek design that looks like a work of art with easy-to-access connectivity | Modern Design with Built-in Connections

This art TV beautifully blends into your décor, resembling a picture frame. The included slim fit wall mount sits flush for easy setup, and offers convenient access to connect wired devices and stream your favorite content.

Hangs like a picture | Slim Fit Wall Mount Included

The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art. 

Update the look to match any style | Customizable Frame

Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.

Your personal art gallery on your TV. | Art Mode

When you're not watching TV, the Frame transforms into art. Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.

Access art from world-famous galleries and artists | Art Store

Find the perfect piece of artwork from the world's leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.

Only on when you need it | Motion + Brightness Sensor

Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.

Vibrant, rich colors without the distracting reflections | Glare Free with QLED

Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms.

Ask your TV anything and access powerful AI features | Samsung Vision AI Companion

Get instant, personalized answers on your TV with Bixby. Whether you're curious about a scene playing on your screen or searching for a dinner spot, all you have to do is ask. Access multiple AI agents like Microsoft Copilot and Perplexity, and easily access AI picture and sound adjustments to enhance your viewing experience.

Brings buttery-smooth motion to sports and gaming | Motion Xcelerator 144Hz + DLG 240Hz

Experience ultra-smooth gaming with DLG 240Hz performance and 144Hz variable refresh rate technology. This combination delivers lightning-fast response times, eliminating stutter and tearing, so you can dominate the competition and gain the edge in fast-paced games.

• Voice Assistant
• Voice Guidance

• Anti-reflective
• Variable Refresh Rate (VRR)
• Dual LED
• 4K AI Upscaling
• Supreme UHD Dimming
• Real Depth Enhancer Pro
• Smart Calibration
• Filmmaker Mode
• Auto HDR Remastering
• Eye Comfort Mode
• Adaptive Sound Pro
• Object Tracking Sound (OTS)
• Q-Symphony
• Active Voice Amplifier (AVA)
• Web Browser
• Samsung Health App
• Samsung TV Plus
• IoT Sensor
• Gaming Hub
• Matter Hub
• SmartThings Hub
• Sound Mirroring
• Wireless TV On
• Multi-view
• Google Cast
• Game Motion Plus
• Auto Low Latency Mode (ALLM)
• HDR Gaming Interest Group (HGiG)
• Dynamic Black Equalizer
• Super Ultra Wide GameView
• Game Bar
• FreeSync Premium
• Hue Sync
• Game Mode
• RF Antenna Input
• Consumer Electronics Control (CEC)
• Enhanced Audio Return Channel (eARC)
• Anynet+
• Art Mode
• Art Store
• Embedded POP
• IP Control
• On Screen Display
• Audio Description
• Subtitle
• Closed Caption
• Auto Power Off
• Power Saving Mode
• Samsung Vision AI
• Pantone-validated Display
• Brightness Sensor
• Motion Sensor

• AirPlay
• Netflix
• Prime Video
• Disney+
• ESPN
• Apple TV
• Peacock
• Sling TV
• YouTube
• YouTube TV
• Spotify

• Alexa
• Google Assistant
• Bixby

• Filmmaker
• Eco
• Sports
• Game

• ATSC
• ClearQAM

• Quantum HDR
• HDR10+ Adaptive
• HDR10+ Gaming

• Dolby Atmos
• Dolby MS12
• Surround Sound

• The Frame QN98LS03HEF Smart LED-LCD TV
• Remote Controller
• Battery Chemistry (for Remote Control) Lithium-Ion
• Slim Fit Wall-Mount Support Included
• Customizable Frame Support Included
• User Manual
• Power Cable
• SlimFit Cam Support
• Zigbee / Thread Module Dongle Support
• Power Cable Connector Type 2-Pin

• English
• Spanish
• French