MyLab Management with Pearson eText + Print Combo Access Code for Strategic Management: A Competitive Advantage Approach, Concepts and Cases

For strategic management courses.

A practical, skills-oriented approach to strategic management

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today's complex business world. The text helps students develop their own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated discussions, examples and cases. As a result, students will be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.